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Brookstone is launching a new retail platform that gives tech brands and emerging product makers in the space easier access to stores in U.S. malls. And the retailer is using its existing store base as the launch pad. The retailer will unveil its first Brookstone Makers Showcase store on April 21, at Roosevelt Field Mall, Garden City, New York. The 4,236-sq.-ft. pilot location — a converted Brookstone site — will put a spotlight on products from online collaborative invention platform Quirky and crowdfunding website Indiegogo, as well as new tech brands from around the world. It will also feature a selection of the best-selling products at Brookstone. “It’s the best of three worlds,” said Paul Donovan, creative director/copy, Brookstone, which in 2014 was sold to Sanpower Group Company, a Chinese conglomerate whose primary businesses are engaged in technology and modern service industries. The retailer plans to open at least 10 Makers Showcase stores this year. All will be remodels of existing Brookstone locations. “We may have some variations on the theme and category,” Donovan said.
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